About Sheldon Payne

I work closely with companies near and far to integrate Digital Marketing as part of their overall communications strategy.

SEMRush Review: Maximize Your Digital Marketing with the All-In-One Marketing Toolkit from SEMrush

By |2019-11-17T14:52:11-03:30March 24th, 2019|SEO|

What Is SEMrush? SEMrush offers powerful services to small to mid-sized businesses looking to take their search engine optimization (SEO) strategies to the next level. On its surface, SEMrush serves as a feature-rich SEO search engine. This allows for businesses to search for keywords, monitor trends, and ultimately upgrade their SEO strategy. A powerful tool to help grow one’s business, SEMrush offers one of the best search engine marketing (SEM) services in the industry. Below, we’ll take a closer look at just how you can harness SEMrush’s functionality to start growing your business. From SEO to PPC, SEMrush gives businesses the tools they need to effectively handle a variety of different online marketing strategies. Before we do that, however, let’s take a moment to look at what you need to get out of an SEM tool. Then, we’ll show you just how SEMrush meets all the standards you should look [...]

Complete Calendar of April Hashtags for Social Media Planning

By |2019-04-06T10:44:40-03:30March 9th, 2019|Social Media, Social Media Calendars|

The following are a number of popular April hashtags. They had been put together to make the work of a social media manager easy to fill their social media calendar for your business or your clients. April 1: April fool’s day This day is observed by pulling pranks and jokes with friends and relatives. #AprilFoolsDay April 2: NATIONAL RECONCILIATION DAY This day is meant to be a day of reconciliation between two parties, to mend broken relationships and friendship. #ReconciliationDay April 3 WORLD PARTY DAY This day is celebrated worldwide for friends and acquaintances to celebrate and have fun. #WorldPartyDay NATIONAL WALKING DAY Walking is a form of physical activity that has loads of benefits to the body. Sponsored by the American Heart Association, this day is to draw awareness of people to at least 30 mins daily walking as recommended by the association. #NationalWalkingDay April 4: NATIONAL HUG A [...]

The Best Instagram Management Tools for 2019

By |2019-04-04T15:29:32-03:30March 2nd, 2019|Instagram|

Are you using Instagram to grow your business? No? With over half a billion daily active users, you’re missing out on an amazing opportunity to connect with new and existing customers. Facebook paid $1 billion for Instagram in 2012 so, unlike some social networks, you can be sure that this one is going to be around for a while. If you are using Instagram, great! But are you getting the most out of it? Could you be using it better? If you are simply posting with the default app, then you definitely could be using Instagram better. But you’re in luck because you’ve come to the right place! In this post I'm going to look at some of the best Instagram management tools to help you better manage your account, grow your followers, and increase your audience’s engagement. Hootsuite No discussion of Instagram tools would be complete without mentioning the granddaddy [...]

Essential Google Analytics Reports for Marketers

By |2019-04-04T15:33:58-03:30February 23rd, 2019|Google Analytics, Web Analytics|

In this article, I've identified some essential Google Analytics reports that every marketer should know. You know that your website is important. You've done your research. You've targeted your keywords. And when you were confident that it couldn't be any more perfect, you unleashed your small business site to your eagerly-awaiting customers. Now what? Do you sit back, relax, and wait for customers to start flocking to your business? Oh no! You're just getting started. It's time to start tracking your site's performance, to see what's working, and what's not. It's time to install Google Analytics. Google Analytics is a freemium service that you set up using your Google account. That means it's completely free to use, although they do offer some more in-depth options for the truly data-orientated among us. But for most small businesses the standard (free) Google Analytics is more than enough. It's worth mentioning that even [...]

Complete Calendar of March Hashtags for Social Media Planning

By |2019-04-04T15:34:19-03:30February 16th, 2019|Social Media Calendars|

The following are a number of popular March hashtags. They had been put together to make the work of a social media manager easy to fill their social media calendar for your business or your clients. March 1 NATIONAL FRUIT COMPOTE DAY National fruit compote day is observed every March 1, and it is to create an avenue to intimate the people on the importance of fruit to humankind. Hashtag: #NationalFruitCompoteDay NATIONAL EMPLOYEES APPRECIATION DAY Employees are seen as important assets which help in fulfilling organizational objectives. National employee appreciation day is a day observed every March 1 which create an avenue for companies to appreciate their employees. Hashtag: #EmployeesAppreciationDay NATIONAL DRESS IN BLUE DAY This is celebrated every March 1 to enlighten the people about the causes of colon cancer and awareness is created by wearing blue. Hashtag: #DressInBlueDay   March 2 Hashtags NATIONAL OLD STUFF DAY This is [...]

Beginner’s Guide: How to Setup Google Analytics Goals

By |2019-04-04T15:34:38-03:30February 10th, 2019|Web Analytics|

If you’ve been following along with my Beginners Guide series on Google Analytics then you’re already familiar with how to set up your Google Analytics account, and how to apply Google Analytics filters to cut through the information overload and pinpoint the relevant traffic to your website. In this article, we’re going to take it a step further,  and show you how to create analytics goals, which focus on measuring specific actions you want your readers to perform. These are called conversions. Before you can set your goals, you first need to ask yourself what is the purpose of your website. Google Analytics collects a mountain of data, but it isn’t much use if you have not defined your website’s purpose. Are you collecting email addresses to build a mailing list? Are you selling a digital product through a BUY NOW link? Whatever your website’s purpose it must be closely matched [...]

Digital Marketing Conferences and Events In Canada

By |2020-01-07T12:42:59-03:30February 7th, 2019|Digital Marketing|

If you are looking to attend a Digital Marketing Conference or Event in Canada, look no further as here's a list of events covering a variety of Digital Marketing topics for you and your team to attend this year. Canadian Digital Marketing Conferences and Events to Attend in 2020 [Last Updated January 7th, 2020] Digital Marketing Events in January 2020 Coming Soon. Digital Marketing Events in February 2020 Event Name: The Gathering Location: Banff, AB Dates: February 19-22, 2020 Topics: Social Media, Customer Engagement Social Media Accounts: https://twitter.com/cultgathering Event Name: ConFoo Location: Montreal, Quebec Dates: February 26-28th, 2020 Topics: Social Media Accounts: Event Hashtag:   Digital Marketing Events in March Event Name: Rocky Mountain Social Summit Location: Banff, AB Dates: March 17-18, 2020 Topics: Social Media Social Media Accounts: Event Hashtag: Event Theme: “Learn from the experts on all things social media and marketing.” Event Name: DX3 Canada 2020 Location: Toronto, ON Dates: March 10 – 11, [...]

Common Google Analytics Filters for Every Website

By |2019-07-06T11:16:15-03:30February 2nd, 2019|Web Analytics|

Google Analytics offers a wealth of information about your website traffic. If you’re setting it up for the first time, please take a look at my previous post the Beginners Guide to Google Analytics. If you’re all set up and ready to take your Google Analytics to the next level, read on! Why Use Filters with Google Analytics? Google does a great job of capturing traffic that comes to your website. In some instances, you might think that it does TOO great of a job. How can that be? Simple. By default, Google Analytics shows you every bit of traffic that comes to your website, relevant and not. That’s a lot of data! Consider this – if you base your business decisions on the web traffic that Google Analytics reports, you want that data to be as clean as possible and not skewed by false indicators. To ensure that your [...]

Important February Hashtags for Social Media Managers

By |2019-03-30T09:58:26-03:30January 24th, 2019|Google Analytics, Social Media, Social Media Calendars|

The following are a number of popular February hashtags. They had been put together to make the work of a social media manager easy to fill their social media calendar for your business or your clients. February 1 NATIONAL GET UP DAY This is a day of motivation and encouragement,  to get up wherever and whenever we have been put down by setbacks or failures. Hashtag: #GetUp NATIONAL WEAR RED DAY This day is celebrated on every first Friday of February, and it is a day to raise awareness for heart conditions especially amongst women. Conditions like heart failure,  high blood pressure are well preventable. Hashtag: #GoRedWearRed  #GoRedGetFit NATIONAL FREEDOM DAY America is a load of liberty. And this day is to celebrate that. It is a day to celebrate freedom out of slavery too. Hashtag: #NationalFreedomDay   February 2 GROUNDHOG DAY This tradition is observed in both Canada and [...]

Why Use Google Analytics for Business Insights

By |2019-03-30T09:58:37-03:30January 8th, 2019|Google Analytics, Web Analytics|

  You know that your business requires an online presence. You’ve hired a designer to create the perfect website for your customers. Now what? Are your customers actually coming to your website? More importantly, what are they doing when they get there? Are they spending time looking around? Are they abandoning your site before completing a purchase or signing up for your newsletter? Who are these web visitors anyway? How can you find out exactly what is happening on your website? The answer is Google Analytics, Google’s free website analytic tracking service that provides you in-depth insight into who your website visitors are, how they are getting to your site, and what actions they perform while they are there. Still not convinced? Let’s take a look at some of the best reasons why your business should be using Google Analytics to answer these important questions. 1. Where do your visitors [...]

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