Your Complete Guide to Google Analytics UTM Tracking

By |2019-04-26T12:47:56-03:30April 19th, 2019|Google Analytics|

In this guide to Google Analytics UTM Tracking, you will learn what UTM codes are, how to use them for marketing, and how to build them in Google Analytics. If you’ve been following our series on Google Analytics, then you already know that Google provides an enormous amount of data that you can use to measure your website’s performance and help improve your online marketing decisions. By default, Google will differentiate traffic to your website by different social networks and referring sites. This means that you can quickly see how much of your incoming web traffic is being delivered from Facebook, Twitter, or other websites. But what if you wanted to be more granular? What if you wanted to run a marketing campaign for your site? If you launched a new Facebook campaign you might see an increase in Facebook-sourced traffic on your Google Analytics reports, but how would you [...]

How to Remove FBCLID From Google Analytics

By |2019-06-28T21:31:21-03:30March 26th, 2019|Google Analytics, Web Analytics|

Have you noticed ?fbclid in your Google Analytics reports recently? Does it look like this? Here's how you can remove fbclid from your Google Analytics to get your Google Analytics reports looking nice an clean again.   What is FBCLID? FBCLID is a parameter that Facebook placed on outbound links shared on Facebook. Basically, if your website has been shared on Facebook by you or someone else you can track this activity on your Google Analytics. Unfortunately for all of us analytics geeks, it's made our reports very messy.   How to Remove FBCLID from Google Analytics Luckily there's an easy way to remove this from your analytilcs to clean up your data again. Unfortnutatly this fix will only help you with your data after you implement this. Here are the easy steps to fix this. Step 1 Go to your View Settings under your Google Analytics View as per below.` Step 2 [...]

Essential Google Analytics Reports for Marketers

By |2019-04-04T15:33:58-03:30February 23rd, 2019|Google Analytics, Web Analytics|

In this article, I've identified some essential Google Analytics reports that every marketer should know. You know that your website is important. You've done your research. You've targeted your keywords. And when you were confident that it couldn't be any more perfect, you unleashed your small business site to your eagerly-awaiting customers. Now what? Do you sit back, relax, and wait for customers to start flocking to your business? Oh no! You're just getting started. It's time to start tracking your site's performance, to see what's working, and what's not. It's time to install Google Analytics. Google Analytics is a freemium service that you set up using your Google account. That means it's completely free to use, although they do offer some more in-depth options for the truly data-orientated among us. But for most small businesses the standard (free) Google Analytics is more than enough. It's worth mentioning that even [...]

Beginner’s Guide: How to Setup Google Analytics Goals

By |2019-04-04T15:34:38-03:30February 10th, 2019|Web Analytics|

If you’ve been following along with my Beginners Guide series on Google Analytics then you’re already familiar with how to set up your Google Analytics account, and how to apply Google Analytics filters to cut through the information overload and pinpoint the relevant traffic to your website. In this article, we’re going to take it a step further,  and show you how to create analytics goals, which focus on measuring specific actions you want your readers to perform. These are called conversions. Before you can set your goals, you first need to ask yourself what is the purpose of your website. Google Analytics collects a mountain of data, but it isn’t much use if you have not defined your website’s purpose. Are you collecting email addresses to build a mailing list? Are you selling a digital product through a BUY NOW link? Whatever your website’s purpose it must be closely matched [...]

Common Google Analytics Filters for Every Website

By |2019-07-06T11:16:15-03:30February 2nd, 2019|Web Analytics|

Google Analytics offers a wealth of information about your website traffic. If you’re setting it up for the first time, please take a look at my previous post the Beginners Guide to Google Analytics. If you’re all set up and ready to take your Google Analytics to the next level, read on! Why Use Filters with Google Analytics? Google does a great job of capturing traffic that comes to your website. In some instances, you might think that it does TOO great of a job. How can that be? Simple. By default, Google Analytics shows you every bit of traffic that comes to your website, relevant and not. That’s a lot of data! Consider this – if you base your business decisions on the web traffic that Google Analytics reports, you want that data to be as clean as possible and not skewed by false indicators. To ensure that your [...]

Important February Hashtags for Social Media Managers

By |2019-03-30T09:58:26-03:30January 24th, 2019|Google Analytics, Social Media, Social Media Calendars|

The following are a number of popular February hashtags. They had been put together to make the work of a social media manager easy to fill their social media calendar for your business or your clients. February 1 NATIONAL GET UP DAY This is a day of motivation and encouragement,  to get up wherever and whenever we have been put down by setbacks or failures. Hashtag: #GetUp NATIONAL WEAR RED DAY This day is celebrated on every first Friday of February, and it is a day to raise awareness for heart conditions especially amongst women. Conditions like heart failure,  high blood pressure are well preventable. Hashtag: #GoRedWearRed  #GoRedGetFit NATIONAL FREEDOM DAY America is a load of liberty. And this day is to celebrate that. It is a day to celebrate freedom out of slavery too. Hashtag: #NationalFreedomDay   February 2 GROUNDHOG DAY This tradition is observed in both Canada and [...]

Why Use Google Analytics for Business Insights

By |2019-03-30T09:58:37-03:30January 8th, 2019|Google Analytics, Web Analytics|

  You know that your business requires an online presence. You’ve hired a designer to create the perfect website for your customers. Now what? Are your customers actually coming to your website? More importantly, what are they doing when they get there? Are they spending time looking around? Are they abandoning your site before completing a purchase or signing up for your newsletter? Who are these web visitors anyway? How can you find out exactly what is happening on your website? The answer is Google Analytics, Google’s free website analytic tracking service that provides you in-depth insight into who your website visitors are, how they are getting to your site, and what actions they perform while they are there. Still not convinced? Let’s take a look at some of the best reasons why your business should be using Google Analytics to answer these important questions. 1. Where do your visitors [...]

Tutorial: A Beginner’s Guide to Google Analytics

By |2019-02-15T16:48:46-03:30October 29th, 2018|Web Analytics|

Do you have a website or a blog? Chances are pretty good that you do. Have you ever wondered how many visitors stop by to visit to your site? Where they come from? What pages or posts they’re reading while they’re there? Or even worse, what they’re NOT reading? If you answered “YES!” to any of these questions, then this post is for you. Welcome to my Beginner’s Guide to Google Analytics. Don’t worry - I'm going to break this down for you. Setting Up Your Google Analytics Account Do you already have a Gmail address? Perfect! You’re off to a great start. A single Google account can be used for any of Google’s services: Gmail, Google+, Google Drive, YouTube etc. If you are already using Gmail then you can simply create your Google Analytics account under the same username. If you don’t use Gmail, or prefer to create a new [...]

Reduce Bounce Rates in Google Analytics With These Tactics

By |2018-12-16T16:31:27-03:30September 17th, 2018|Web Analytics|

Easy Ways to Improve Your Bounce Rate Build it, and they will come. When referring to website visitors this mantra may (or may not) be true, but that’s only part of the story. What truly matters is what happens when your visitors reach your site. If they glance at it and don’t like what they see, they will leave without performing any actions. That’s called a bounce, and that’s usually a bad sign. What is a Bounce Rate? One of the more important site metrics that Google Analytics measures is bounce rate. They define a site’s bounce rate as “single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server”. In other words, the number of times a visitor arrives at your site and leaves without visiting any [...]

11 Common Google Analytics Mistakes To Avoid

By |2019-02-10T11:00:31-03:30February 22nd, 2017|Web Analytics|

If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day. There are customizations that need to be made to ensure that you’re collecting accurate data. Marketing decisions made with inaccurate data are akin to using the spray ‘n pray method. What if you identify your most common visitor, but it turns out that they’re an employee who uses the site at work? What if referral spam is skewing your goal conversion rates? Worse yet, what if you don’t have any goals set up at all? Your homework for this week will be to dive into your Google Analytics reports and make sure [...]