There are two types of Instagram accounts. Those that convert, and everything else. If you are serious about using Instagram for your business, then you already know which one of these you need to focus on!


The key to building a high-conversion Instagram account is planning. Success does not happen by accident. Today we’re going to show you how to plan your Instagram content to achieve maximum success and drive your business forward.


  1. Be consistent. This is true of any social media. Your followers might love your posts, but if they don’t hear from you on a regular basis, they are liable to get bored and move on. There is no magical number of posts per day/week/month. The key is to be consistent with your content, so your followers know when to expect more of it.


  1. Schedule ahead. Create a social content calendar and work on your content in batches. Not only is this more efficient, but it allows you to group your posts together in a way that makes sense. No more random “one-off” posts. Batching also gives you the freedom to set it and forget it, allowing you to focus on other areas of your business rather than trying to think of something to post each day. There are many services that allow you to schedule your content in advance. Hootsuite and Buffer are two popular options but check out our article here for a complete list of Instagram management tools.


  1. Captions matter! Instagram is all about the visual – photos and videos. Don’t let that fool you though. There’s a reason that Instagram gives you room for 2200 characters. Captions allow you to add context, stories, calls to action, and more! Use that space wisely!
    1. Only the first 3 lines of your caption will be displayed in Instagram’s feed, so make those count! Instagram recommends using fewer than 125 characters if you want your entire caption to be displayed in the feed, otherwise your followers will have to click “more” to see the rest.
    2. While there’s something to be said about brevity, don’t be afraid of using the full 2200 characters if your photo deserves it! Every photo should tell a story. Maybe that story doesn’t require many words to go with it, but if it does, then use it. The important thing to remember is that the caption enhances the photo in some way.


  1. Know your #hashtags! Hashtags allow users to quickly search for related topics. Hashtags are essential to social media growth, and Instagram allows for up to 30 hashtags in a single post. That’s a lot. You probably don’t require more than a handful, but ensure they are relevant to the post, and your audience.


  1. Grids – Use them properly or not at all. We’ve all seen that Instagram post comprised of grid photos that look like a chaotic mess. They’re cringe-worthy. Using a grid template allows you to organize multiple photos in a very effective story, but only if you put thought into it. Using an app like Preview to construct your grid posts gives you full control over the layout. For a great list of 9 different Instagram grid layouts, check out


  1. Let your photos tell a story. Snapchat may have had them first, but Instagram has perfected the art of stories. Instagram now boasts twice as many daily active story users as Snapchat, and there’s no indication that they are slowing down any time soon. If you’re not using stories to tell your brand, then you’re not keeping up with the latest trends. Stories allow you to post photos or videos that disappear after 24 hours and do not clog up your Instagram feed. You can use these to build engagement with your followers, especially if you are posting on a consistent basis. People will want to check in often, so they do not miss anything.


  1. Post at the optimal time! You’ve followed every step listed above and crafted the perfect post for your followers. You even loaded it into your scheduling service and queued it to go to the masses. After a few days you check your analytics and see zero engagement with this post! What happened? Quite possibly no one even saw your post. If you aren’t posting when your audience is online, you’re wasting your time. The internet is a vast wasteland and you can’t count on your audience to go hunting for your content. You need to make it easy for them!


  1. There are two ways to discover when your audience is most active. You can view this in your account insight analytics under followers. This will give you a breakdown by hour and day. You should be posting your content during these heavy usage times.
  2. The other way to know when to post to your followers is to let a service like Hootsuite or Buffer schedule for you based on their suggestions. Be sure to verify with your own analytics so you can trust their accuracy.


Using Instagram to connect with your followers is a fantastic way to promote your business or brand. Instagram has quickly become one of the dominant social networks, and if you are ignoring it (or worse, wasting your time and energy by using it improperly) then you are missing out on a valuable resource.

Interested in learning more about Instagram, online marketing, or how I can help your business get to that next level? Contact me today and be sure to follow me on Instagram!

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