My Heart Attack Story

By |2019-07-04T16:20:12-03:30July 4th, 2019|Uncategorized|

Today marks the 2nd anniversary of my Heart Attack. Here’s my backstory with an update at the bottom of the post for those who haven’t seen this or need a reminder that life is short. 2 year ago today, I had a life-changing experience that changed the way I view and approach life. I had a heart attack at 39 years young. I just finished playing hockey, and I felt fine during the game, although a couple of the guys said I seemed off. I felt some pain in my chest, and some pain going down my arm, but I thought it could be arthritis or just physical strain from the exercise that would go away. After all, at my age, I didn’t even consider that I was having a heart attack. But when I got home that night the pain got worse, and around 1:30am I finally gave in [...]

Blogging For Business: Build Your Brand in a Few Hours a Week

By |2018-10-29T15:02:00-03:30May 18th, 2017|Uncategorized|

Running a business can be extremely challenging - there are so many things that require attention. A store needs to look presentable no matter how many people come through, restaurants need all of their tables set, and you may even find yourself washing windows and cleaning toilets in the pursuit of making your business as attractive as it can be to your customer. It’s great to have high standards, but none of these things will help customers find you. You may have advertisements in newspapers and plastered on billboards, but are you reaching the right audience with your marketing dollars? In 2016, a business without a website is almost invisible, and even those with websites can find it difficult to attract the attention of customers. How can you make sure that people can find your website, which you’ve put so much time and effort into? Unfortunately, many businesses think that [...]

How to Create a Social Media Content Calendar

By |2018-11-15T19:52:47-03:30April 29th, 2017|Uncategorized|

Ever realized that it's been a week since you posted something on your business' Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn't engage on LinkedIn? This is why you need a social media content calendar. There are many reasons to want to get your brand on social media: maybe you want to advertise your latest products or new events, give interested parties a behind-the-scenes look at your culture, or simply have a direct channel to casually communicate with your audience. Social media can be seen as a sort of wild west, where everything is intended to be organic and off-the-cuff, but the lack of results begotten by inconsistent behaviour have led more than one company to decide social media is a waste of time. In contrast to outward appearances, careful planning and consistent execution can win the day [...]

Instagram 101: An Introduction to Instagram

By |2019-02-18T14:51:32-03:30August 22nd, 2016|Uncategorized|

What social media entity is owned by Facebook, has 1 Billion monthly users, and is considered to be the single most important social network among American teenagers? If you said Instagram, you’re right. Instagram drives 58 times more engagement per follower than Facebook and 120 times more than Twitter. If you run a photography or other visual arts business, you’re probably already on Instagram, but no matter what kind of industry you’re in, the service should be part of your social media strategy. Instagram is primarily a mobile-only application; there is a website interface, but it contains extremely limited functionality - you can view your feeds and update your profile, but you can’t post any content. When you launch the app for the first time, it will take you through the account setup process. Why Instagram Is Important Over 1 Billion people use Instagram every single month 500 Million+ people [...]

Beginner’s Guide: Getting Started with Snapchat

By |2018-10-29T15:02:17-03:30February 18th, 2016|Uncategorized|

Snapchat? But isn’t that for…? Well, we know what you thought Snapchat was for. At it’s heart Snapchat is a photo/video sharing app. With over 200 million monthly active users, it can be used to send both public and private messages, called snaps, including pictures, videos, drawings, emojis, and normal text. The key difference with Snapchat, compared to other platforms, is that all messages have a self-destruct timer. Direct messages can been seen once before they disappear. This makes Snapchat a service that is instantly more immediate and intimate than other social media networks – because the data doesn’t save, it’s like having a face-to-face conversation. It demands your attention in this increasingly notification-friendly society. However, perhaps fittingly, this ghost hides many sophisticated features and ways to interact behind its simple façade. Snapchat Basics Upon opening Snapchat for the first time, you can be forgiven for not knowing how to [...]

My 3 Favorite Social Media Management Tools

By |2018-11-15T19:36:39-03:30June 16th, 2015|Uncategorized|

“A Carpenter Is Only As Good As His Tools” and the same holds true for social media professionals. While there are many tools that make social management successful for my clients, Hootsuite, Tweetdeck and Google Analytics are my 3 must haves. Hootsuite almost encompasses everything you need with it’s scheduling across multiple social profiles, team collaboration, analytics reports, and more recently it’s content suggestions for content curating. Tweetdeck is my go to tool for social listening and real time interaction. It’s great for live events and twitter chats. Measurement is vital to the success of social media management and for that I rely onGoogle Analytics. I use it provide data on what content is working on my clients webpages and from which social media properties. This data allows me to determine what future content to develop and which social channels to distribute the content.

5 Tips for Starting a Facebook Business Page

By |2018-11-15T19:39:01-03:30October 6th, 2013|Uncategorized|

With a client opening a brand new business this week, I began creating a social media presence from scratch. This can be a great challenge to businesses, both old and new, who have not had much experience in the social media sphere. With the beginning stages behind us and our client, what better time to offer up some tips on entering the world of social media! You may know how to use social networks from a personal perspective, but how do you apply that knowledge to your business? If you're unsure how to answer this question, we'll help you to fill in some of the blanks. Let's start by taking a look at the #1 social network: Facebook. The site does a great job of outlining how to create a page in the Help Center, so instead of focusing on the technical how-to, we'll provide some ideas on how to make your [...]

How to Upgrade to Facebook Timeline

By |2018-10-14T14:03:36-03:30September 23rd, 2011|Uncategorized|

Unless you live under a rock, Facebook announced some major changes yesterday during their annual F8 Conference. The keynote started with a hilarious Andy Sandberg from SNL..You can watch it here.....http://youtu.be/WCuvzENr4oY One of the major changes announced is called Timeline which is basically the story of your life. While I'm sure there will be outrage from many Facebook users, I welcome the change and cannot wait for this to be rolled out later this month. I also can't wait for my Fan Page (Sheldon Payne) to be upgraded I was actually so happy about the change that I couldn't wait to upgrade, so below are the steps you will need to take to upgrade to the new timeline profile if you can't wait an entire week like me. Here's what my new timeline profile looks like. Setting up the new timeline is quite easy and should only take 5 mins [...]

Are you a Social Media Virgin?

By |2018-11-19T21:17:30-03:30April 13th, 2011|Uncategorized|

You know you should be adding social media to your marketing mix. But where to begin continues to elude you. Do you need Facebook? What about Twitter? How about a YouTube channel? And of course, there’s the biggest question of all: Where do you find the time to do it? Businesses of all sizes can use social media to stay connected to their customers, extend the lines of communication with prospects, and place their brand at the center of the conversation, even if you don’t have a dedicated social media staff. The trick to getting it done without giving up sleep lies in choosing the right properties and using them at the right times. Like any other marketing tactic, social media must be planned in advance and executed on a schedule. 1.     Do your Research Research the Internet to see how your brand is being perceived.  Check blogs, forums, Facebook [...]