1-on-1 Google Ads Consultant

Google Ads Consultant – Schedule A Paid Search Consult

Do you want to supercharge your Google Ads account? As your Google Ads Consultant, I work 1-on-1 with you or your team to help you increase conversions and improve your bottom line. Schedule a call with me today and let’s see how we can take your account to the next level!

Is Google Ads posing a formidable challenge for your business, leaving you uncertain about how to maximize its potential? You’re not alone in this struggle.

Imagine a world where Google Ads is no longer a challenge, but a powerful tool that propels your business forward. That’s where I come in. I’m understand the hurdles you face in harnessing the full potential of Google Ads. In this narrative, you are the hero – the ambitious business owner, the tenacious marketer, the driving force behind your brand’s success. My mission is to equip you with the knowledge, strategies, and confidence to conquer Google Ads and achieve remarkable results. Together, we’ll rewrite your business story, transforming your Google Ads campaigns into a force to be reckoned with, and positioning you as the industry hero.

Who Should Get My Google Ads Consulting?

As a consultant specializing in Google Ads, my mission is to help marketers and business owners like you who already have a grasp of the basics unlock the outcomes they need to drive business growth. Oftentimes, this involves refining their strategy to generate more leads or conversions from their campaigns.

Within my consulting practice, I work with clients falling into one of three categories:

The New Business Owner: You are just starting out with your business and have been advised to leverage Google Ads to expand your customer base, you may have encountered challenges in achieving desired results while managing your ad spend. That’s where my expertise comes in. By partnering with a Google Ads consulting like myself, I can assist you in setting up effective campaigns and optimizing your spending to achieve the best return on investment.

Existing Business Owners who have tried agencies and courses:  You’re an experienced business owner who has already explored the option of hiring agencies or investing in Google Ads courses without achieving the desired results, don’t lose hope. I specialize in helping business owners like you overcome these frustrations and turn things around. Through a thorough analysis of your past campaigns, we’ll identify the gaps and inefficiencies, devising a tailored strategy that aligns with your business goals. Together, we’ll navigate the intricacies of Google Ads to transform your campaigns into powerful drivers of growth and success.

In-House Marketing Teams: Being a seasoned digital marketing expert, I frequently collaborate with marketing teams (agencies) to develop their paid media campaign strategies. By working together, we can save both time and money while achieving the results your business requires. When it comes to utilizing Google Ads, I can provide guidance and support to help you launch successful campaigns and continually optimize them for maximum impact.

No matter which category you fall into, I’m here to be your trusted partner in leveraging Google Ads to fuel your business growth and success. Together, we’ll develop strategies, refine your approach, and unlock the full potential of Google Ads to achieve your desired outcomes.

Meet Your  Consultant – Sheldon Payne

Google Ads Coach - Sheldon Payne
Google Ads Coach - Sheldon Payne

With over 19 years of experience in digital marketing, I am a Certified Google Ads Professional dedicated to delivering forward-thinking campaigns for businesses of all sizes, from small enterprises to medium-sized companies and even Fortune 100 corporations.

Prior to founding my own digital marketing agency, Newfound Marketing, in 2012, I served as the Digital Marketing Director for M5 Communications. During my career, I have had the privilege of working in dynamic cities like Montreal and London, where I strategized and executed highly effective digital marketing initiatives for esteemed Fortune 100 clients. Notably, I worked at Zenith Optimedia, a prominent part of Publicis Media, to craft and implement comprehensive search marketing strategies for renowned brands such as Hewlett Packard and Chevrolet Europe.

My extensive background in digital marketing, combined with hands-on experience working with industry leaders, has equipped me with invaluable insights and expertise that I bring to the table when partnering with clients. I am passionate about staying at the forefront of the ever-evolving digital landscape, and I am committed to leveraging my knowledge to drive exceptional results for your business. With my guidance and strategic approach, you can trust that your digital marketing campaigns will be in capable hands, optimized to deliver tangible outcomes and propel your business forward.

In today’s digital landscape, acquiring new customers presents a significant challenge for businesses. However, the good news is that Google Ads provides an exceptional opportunity for business growth. To harness its full potential, it is crucial to understand how to run a cost-effective Google Ads marketing campaign that delivers a strong return on investment (ROI).

Through my personalized private consulting services, I am here to assist you or your team in establishing a solid foundation for a successful Google Ads campaign. Whether you are new to Google Ads or seeking to enhance your existing strategies, this consulting experience is tailored specifically to meet your needs.

By the end of our consulting journey, you will gain a comprehensive understanding of how the Google Ads system operates, allowing you to navigate it with confidence. You will learn how to structure your campaigns effectively, ensuring optimal performance. Additionally, you will discover the art of developing strategic keyword lists and compelling ad creatives that resonate with your target audience.

With this newfound knowledge and expertise, you’ll be equipped to drive remarkable results through your Google Ads campaigns. Together, we’ll empower your business to thrive in the digital realm, leveraging the power of Google Ads to attract, engage, and convert customers effectively. Get ready to embark on a transformative consulting experience that will set you on the path to Google Ads success.

How Does My Google Ads Consulting Work?

To kickstart our consulting journey, we’ll begin with a 30-minute discovery call conducted through Zoom. During this call, I’ll have the opportunity to connect with you and/or your team to gain valuable insights into your current challenges and objectives. Based on our discussion, we will collaboratively develop a tailored plan that focuses on enhancing your existing results.

Throughout our consulting engagement, we may delve into a range of areas to optimize your Google Ads campaigns, including:

– Comprehensive campaign set-up to ensure a strong foundation for success.
– Implementation of effective conversion tracking mechanisms to accurately measure and analyze campaign performance.
– Strategic campaign structure that aligns with your specific goals and objectives.
– In-depth keyword research to identify high-impact search terms and refine your targeting approach.
– Precise location targeting to reach your desired audience in specific geographic areas.
– Guided navigation through the Google Ads user interface, empowering you to confidently manage and optimize your campaigns.
– Development of quality keyword lists that maximize relevance and drive qualified traffic to your website.
– Understanding different keyword match types to refine your targeting and optimize campaign performance.
– Skillful incorporation of negative keywords to ensure your ads appear in front of the most relevant audience.
– Crafting compelling ad copy that captivates your audience, drives engagement, and generates conversions.
– Creating ad variations to test different messaging and optimize your campaigns for maximum impact.
– Proficient interpretation of campaign, ad group, and keyword statistics to uncover insights and make data-driven decisions.
– Leveraging Google Analytics to track and measure the performance of your Google Ads campaigns, gaining valuable insights to optimize your marketing efforts.

By focusing on these areas, our consulting sessions will empower you to unlock the full potential of Google Ads, achieving improved results and driving business growth. Together, we’ll navigate the intricacies of Google Ads and equip you with the knowledge and skills to make informed decisions, optimize performance, and achieve your campaign objectives.

My objectives as your Google Adwords Consultant are to help you:

As your dedicated consultant, my objectives are centered around empowering you to achieve remarkable success with your Google Ads campaigns. Here’s how I can help:

Understand and optimize your Google Ads campaigns: Together, we’ll dive deep into the intricacies of Google Ads, unraveling the mechanics and strategies behind effective campaigns. You’ll gain a deeper understanding of keyword selection, bidding strategies, ad copywriting, and more. By analyzing and optimizing your campaigns, we’ll strive for improved performance and a stronger return on investment (ROI).

Address challenges in your Google Ads strategy: We’ll identify and tackle the specific obstacles and roadblocks you’re facing in your Google Ads campaigns. Whether it’s low click-through rates, high costs per click, or low conversion rates, we’ll develop tailored strategies to overcome these challenges. By implementing targeted solutions, we’ll enhance your campaign performance and drive better results.

Leverage your strengths and improve your Google Ads proficiency: I’ll work with you to leverage your existing knowledge and skills in digital marketing, building on your strengths and honing your proficiency in specific areas of Google Ads. Whether it’s refining your conversion tracking capabilities, mastering ad scheduling techniques, or delving into advanced bidding strategies, we’ll elevate your expertise to unlock the full potential of Google Ads.

Achieve your Google Ads goals and objectives: Together, we’ll set clear and measurable goals for your Google Ads campaigns. Whether you’re aiming to increase website traffic, boost conversion rates, or reduce cost per acquisition, I’ll guide you in developing effective strategies to achieve these objectives. We’ll establish robust tracking and measurement systems to monitor your progress and make data-driven adjustments along the way, ensuring you stay on track to reach your goals.

Through our collaborative coaching journey, I’m committed to empowering you with the knowledge, skills, and strategies needed to excel in Google Ads. Together, we’ll optimize your campaigns, overcome challenges, leverage your strengths, and achieve the remarkable results you desire. Let’s embark on this transformative journey and unlock the full potential of your Google Ads campaigns.


As your dedicated Google Ads Consultant, I am committed to providing you with comprehensive resources and unwavering support to maximize your success. Here’s what you can expect from my personalized coaching service:

Success Roadmap: Together, we’ll create a comprehensive roadmap that illuminates your journey from your current state to your desired outcome. This roadmap will serve as your guiding light, providing a clear path for implementing and optimizing your Google Ads campaigns. It will highlight key milestones and checkpoints, ensuring you stay on track and make tangible progress toward your goals.

Performance Benchmarks: Establishing clear and relevant benchmarks is vital to measure your success. We’ll work collaboratively to identify performance benchmarks that align with your specific business and marketing objectives. These benchmarks will serve as measurable yardsticks, allowing you to track your progress, identify areas for improvement, and evaluate the effectiveness of your Google Ads campaigns.

Ongoing Support: Throughout your consulting journey, you’ll benefit from my continuous support. I’ll be there with you every step of the way, offering regular check-ins to assess your progress, address any challenges you encounter, and fine-tune your strategies as needed. With ongoing support, we’ll ensure that you experience continuous improvement and growth in your Google Ads performance.

By providing you with a tailored consulting, a success roadmap, performance benchmarks, and ongoing support, my aim is to equip you with the knowledge, tools, and guidance necessary to excel in your Google Ads campaigns. Together, we’ll unlock the full potential of your advertising efforts, achieving remarkable results and driving the success of your business.

“When Sheldon and I started working together, I literally had no idea how to attract sales or how to generate business leads. I didn’t even know I should have been worrying about it! Since working with Sheldon in 2018 my company grew its gross revenue 100%! And our market reach is incredible!”

June Tavenor

CEO – Catalyst Health Solutions Inc

Are You Ready To Say Hello to More Sales?

To schedule your  “Getting to Know You” consultation, complete the form so we can schedule a meeting via telephone or video conference. Why wait? Learn how my Google Ads Consulting can grow your business.

“I had been managing our online media buy for three years and needed outside help as our marketing needs to be expanded. Working with Sheldon was easy. We spoke the same language. I know from direct experience the level of effort and complexity required to develop and execute a clever online campaign. I know I can trust Sheldon to understand my strategy, offer sage advice and connect with me regularly on adjusting the course, making decisions in a smooth-operating partnership.”

Jeff Hulan

Memorial University

Sheldon Payne Digital Marketing Coach
Sheldon Payne
Google Ads Consultant

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