1-on-1 Google Ads Consultant

Google Ads Consultant – Schedule A Paid Search Consult

Do you want to supercharge your Google Ads account? As your Google Ads Consultant, I work 1-on-1 with you or your team to help you increase conversions and improve your bottom line. Schedule a call with me today and let’s see how we can take your account to the next level!

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Who Should Get My Google Ads Consulting?

As a consultant for marketers and business owners, I help people who understand the basics of Google Ads to get the outcomes they need to grow their business. In many cases, this means improving their strategy so they can get more leads or conversions from their campaigns.

My typical consuluting client will fall into one of 3 categories:

The New Business Owner

You are just getting started with your business, you may have been recommended to use Google Ads to help grow your customer base. While taking an online course or watching tutorials can be helpful, sometimes it’s difficult to get the results you want without overspending. One way to avoid this is by working with a Google Ads expert who can help you set up your campaigns and optimize your spending.

The New Marketer

When starting your career in marketing, you will likely have to wear many hats in your current role. You may have tried to learn Google Ads but the results from your work may not have been what your boss expected.

I’ll work with you so you go beyond the mechanics of the platform. We will work together so you can learn how to use Google Ads to impress your boss.

In House Marketing Teams

As a digital marketing expert, I often work with marketing teams to help them develop their paid media campaign strategy. In doing so, I help them to save both money and time so that they can get the results their business needs. When it comes to using Google Ads, I can help you get started and grow your results.

Meet Your  Consultant – Sheldon Payne

A Certified Google Ads Professional, I have been providing Small, Medium and Fortune 100 companies with forward-thinking digital marketing campaigns for over 19 years.

Prior to starting my own digital marketing agency in 2012 Newfound Marketing, I was the Digital Marketing Director for M5 Communications. I have spent time in Montreal and London where I’ve planned and delivered sound Digital Marketing strategies to Fortune 100 clients. This included Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy while working with Zenith Optimedia (Part of Publis Media).

Google Ads Coach - Sheldon Payne

Today, new customer acquisition is one of the greatest challenges for digital businesses. Fortunately, Google Ads can be an excellent tool for growing your business. But to do this, it helps to understand how to run a cost-effective Google Ads marketing campaign with a strong ROI.

My personalized private consulting assists you or your team in laying the groundwork for a successful campaign. If you are just getting started with Google Ads, this is the consulting for you!

You will leave with a better understanding of how the Google Ads system works, how campaigns should be structured, and finally, how keyword lists and ads are developed.

How Does My Google Ads Consulting Work?

My consulting will start with a discovery call via Zoom. During our call, I will meet with you and your team to discuss your current challenges. Based on the outcome of this will we will set a plan in place to work on any of the following areas to improve your current results.

  • Key Performance Indicators Review
  • Conversion Tracking Set-Up
  • Campaign Set-Up
  • Campaign Structure
  • Keyword Research
  • Location targeting
  • Navigating through the Google Ads user interface
  • Developing quality keyword lists
  • Understanding keyword match types
  • Adding negative keywords
  • Writing compelling ad copy
  • Developing ad variations
  • The understanding of campaign, ad group and keyword statistics
  • Tracking performance

My objectives as your consultant are to help you:

  • Understand and optimize your marketing and communications
  • Understand and address challenges with your marketing plans
  • Build on your strengths and improve on areas of difficulty
  • Achieve your goals and objectives


  • A custom consulting plan with measurable actions and a map for success
  • Benchmarks for business as they relate to your marketing goals and objectives

“When Sheldon and I started working together, I literally had no idea how to attract sales or how to generate business leads. I didn’t even know I should have been worrying about it! Since working with Sheldon in 2018 my company grew its gross revenue 100%! And our market reach is incredible!”

June Tavenor

CEO – Catalyst Health Solutions Inc

Are You Ready To Say Hello to More Sales?

To schedule your  “Getting to Know You” consultation, complete the form so we can schedule a meeting via telephone or video conference. Why wait? Learn how my Google Ads Consulting can grow your business.

“I had been managing our online media buy for three years and needed outside help as our marketing needs to be expanded. Working with Sheldon was easy. We spoke the same language. I know from direct experience the level of effort and complexity required to develop and execute a clever online campaign. I know I can trust Sheldon to understand my strategy, offer sage advice and connect with me regularly on adjusting the course, making decisions in a smooth-operating partnership.”

Jeff Hulan

Memorial University

Sheldon Payne Digital Marketing Coach
Sheldon Payne
Google Ads Consultant

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