Google Ads Management

  • Do you want to attract more customers?
  • Do you want to advertise to local or international customers?
  • Do you want to target customers who are most likely to purchase your product or service?
  • Do you want to remarket to people who recently visited your website?

Many business owners often question if running Google Ads is the right fit for them. If you answered yes to any of the questions above, then Google Ads is right for you.

Google Ads is one of the most effective methods of online pay-per-click advertising available to small, medium and large organizations. Running Google Search Ads puts you where you need to be in the search engines for a maximum return on your investment. Running a Google Ads campaign can be expensive, especially if you don’t have a plan. It is very easy to purchase broad keywords and blow your budget without generating a single conversion. My job is to maximize every dollar you spend on a campaign and to make sure that you only pay for quality website traffic and visitors.

I have developed a formula after years of testing and implementation that will produce maximum results. I develop the best keywords, place the optimal bidding price, and write ads that pull searchers right to your page. But that’s only the half of it; I will help you develop optimized landing pages to convert those prospects into buyers and long-term customers.

How I Work With You

Research & Discovery

I want to learn more about you and your business. I develop effective relationships with my clients to fully understand their marketing objectives and goals and if applicable, any previous campaigns to discover what has worked and what has not. I then use my expertise to deliver custom, client-centric solutions for your Google Ads campaigns.

Competitive Research

Not only will I take the time and dive deep into your business, but I also dive deep into the overall industry you are in. I use the most up-to-date technology to research and analyze your competitors and the digital marketing presence.


Once I launch your Google Ads campaign I will begin to monitor and optimize these ads when necessary. I will analyze your ads performance and overall data to improve the overall performance during the campaign duration. This may include,  A/B split testing new ideas to discover new opportunities for growth, updating ad copy to optimize click-through-rate, conversion rate and much more.


At the end of each month, I will provide a comprehensive report to you which will display the overall results of your Google Ads campaign. I will explain in detail the most valuable metrics based on your overall objectives and goals. This may include the total number of people who saw your ad, the total number of clicks on the ad, the total number of people who converted through your ad, the cost-per-click, the cost-per-conversion and much more.

Benefits of Google Ads


Every single aspect of your marketing campaign on Google Ads is measurable. Using Google Ads allows you to measure the number of people who saw your ad, the number of clicks, clickthrough rate, the overall cost, the cost per click, cost per acquisition, number of conversions, and most importantly your ROI.

Cost Effective

One of the main benefits associated with Google Search Ads is that you only pay when someone clicks on your ad. You have the ability to set a daily budget and the exact amount you are willing to pay for each click. Working with me, I will optimize your campaigns so that you cost per click with gradually decrease over time. This will allow you to see an increase in traffic without increasing your total budget.

Highly Targeted

Having proper targeting set up for your Google Search Ads is essential to maximize your ROI. Google Ads allows you to set up precise targeting to ensure you will reach your target audience. Some of the types of targeting options are: Location Based, Device Type, Language Based and Day/Time based.

Some Brands I Have Worked With

Are You Ready To Say Hello to More Sales?

To schedule your  “Getting to Know You” consultation, complete the form so we can schedule a meeting via telephone or video conference.

Why wait? Learn how my Digital Marketing Coaching can grow your business.

“I had been managing our online media buy for three years and needed outside help as our marketing needs to be expanded. Working with Sheldon was easy. We spoke the same language. I know from direct experience the level of effort and complexity required to develop and execute a clever online campaign. I know I can trust Sheldon to understand my strategy, offer sage advice and connect with me regularly on adjusting the course, making decisions in a smooth-operating partnership.”

Jeff Hulan

Memorial University

Sheldon Payne Digital Marketing Coach
Sheldon Payne
Google Ads Management Consultant

By submitting my data I agree to be contacted