Today, new customer acquisition is one of the greatest challenges for digital business. Fortunately, Google Ads can be an excellent tool for growing your business. But to do this, it helps to understand how to run a cost-effective Google Ads marketing campaign with a strong ROI.
My coaching assists you in laying the groundwork for a successful campaign. If you are just getting started with Google Ads, this is the coaching for you! You will leave with a better understanding of how the Google Ads system works, how campaigns should be structured, and finally, how keyword lists and ads are developed.
About Sheldon Payne – Google Ads Coach
A Certified Google Ads Professional, I have been providing Small, Medium and Fortune 100 companies forward-thinking digital marketing campaigns for over 18 years.
Prior to starting Newfound Marketing, I was the Digital Marketing Director for M5 Communications. Furthermore, I have spent time in Montreal and London where he planned and delivered sound Digital Marketing strategies to Fortune 100 clients. This included Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy.
Who Should Get My Google Ads Coaching?
I coach marketers and business owners who know the mechanics of the Google Ads platform but are not getting the results they need to move their business forward.
My typical coaching client will fall into one of 3 categories:
The New Business Owner
You have are just getting started with your business and you have recommended using Google Ads to grow your business. You have taken an online course or watched tutorials but are still not getting the results or spending too much money.
The New Marketer
You are just starting your career in marketing and you have to wear many hats with your current role. You have tried to learn Google Ads but have not had the results your boss is expecting to get from the work you are doing.
In House Marketing Teams
You have hired a marketing team to drive digital marketing results for your business. You know it’s important to use Google Ads to grow but not sure where to start. I work with Marketing teams to develop their paid media campaign strategy. I coach the team to save money and time to get the results of the business forward.
How Does My Google Ads Coaching Work?
My coaching will start with a discovery call. During this call, I will meet with you and your team to discuss your current challenges. Based on the outcome of this will we will set a plan place to work on any of the following areas to improve your current results.
- Campaign Set-Up
- Campaign Structure
- Keyword Research
- Location targeting
- Navigating through the Google Ads user interface
- Developing quality keyword lists
- Understanding keyword match types
- Adding negative keywords
- Writing compelling ad copy
- Developing ad variations
- The understanding campaign, ad group and keyword statistics
- Tracking performance
“Sheldon Payne offers a boutique-style training that I highly recommend to marketing professionals and their clients. Sheldon is a dynamic speaker who uses clear, plain language to talk about Google AdWords and other topics trending in the digital media world. (I loved his lack of jargon and detailed, knowledge-based approach to the workshop.)
The best part of the class is that Sheldon tailors the needs of the small class to the particular participants and incorporates lots of time for questions and discussions. A class suitable for a diverse audience ranging from recent graduates looking to be job market ready to senior professionals wanting to get ready to write the Google qualification exams. Business owners working with consultants and agencies will also find this a great foray into strategic planning.”
Karen Moores – Town Content + Commerce