1-on-1 Google Ads Coach

Google Ads Coach

Are you looking to get more from your Google Ads Account? I provide 1-on-1 Google Ads Coaching so you can convert more and improve your bottom line.

Are you feeling like you’re in a constant battle with Google Ads, struggling to see the returns you envisioned?

It’s a common challenge, but it doesn’t have to be yours. I’m Sheldon Payne, a seasoned digital marketing expert, but this isn’t about me – it’s about you. You are the business owner, the marketer, the one on the front lines pushing your brand to succeed. I’m here to equip you with the tools, knowledge, and confidence to master Google Ads. Together, we will transform your campaigns from cost centers into profit engines, making you the hero in your business story.

Who Should Get My Google Ads Coaching?

I coach marketers and business owners who know the mechanics of the Google Ads platform but are not getting the results they need to move their business forward.

My typical coaching client will fall into one of 3 categories:

The New Business Owner

You have are just getting started with your business and you have recommended using Google Ads to grow your business. You have taken an online course or watched tutorials but are still not getting the results or spending too much money.

The New Marketer

You are just starting your career in marketing and you have to wear many hats with your current role. You have tried to learn Google Ads but have not had the results your boss is expecting to get from the work you are doing.

In House Marketing Teams

You have hired a marketing team to drive digital marketing results for your business. You know it’s important to use Google Ads to grow but not sure where to start. I work with Marketing teams to develop their paid media campaign strategy. I coach the team to save money and time to get the results of the business forward.

Meet Your  Coach – Sheldon Payne

A Certified Google Ads Professional, I have been providing Small, Medium and Fortune 100 companies with forward-thinking digital marketing campaigns for over 19 years.

Prior to starting my own digital marketing agency in 2012 called Newfound Marketing, I was the Digital Marketing Director for M5 Communications (Ad Agency). Over the course of my careers, I have spent time in Montreal (Software Company) and London (Ad Agency) where I’ve planned and delivered sound Digital Marketing strategies to Fortune 100 clients. This included Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy while working with Zenith Optimedia (Part of Publicis Media).

Google Ads Coach - Sheldon Payne

Today, new customer acquisition is one of the greatest challenges for digital businesses. Fortunately, Google Ads can be an excellent tool for growing your business. But to do this, it helps to understand how to run a cost-effective Google Ads marketing campaign with a strong ROI.

My personalized private Google Adwords coaching assists you or your team in laying the groundwork for a successful campaign. If you are just getting started with Google Ads, this is the coaching for you!

You will leave with a better understanding of how the Google Ads system works, how campaigns should be structured, and finally, how keyword lists and ads are developed.

How Does My Google Ads Coaching Work?

My coaching will start with a 30 minute discovery call via Zoom. During our call, I will meet with you and/or your team to discuss your current challenges. Based on the outcome of this will we will set a plan in place to work on any of the following areas to improve your current results.

  • Campaign Set-Up
  • Conversion Tracking
  • Campaign Structure
  • Keyword Research
  • Location targeting
  • Navigating through the Google Ads user interface
  • Developing quality keyword lists
  • Understanding keyword match types
  • Adding negative keywords
  • Writing compelling ad copy
  • Developing ad variations
  • The understanding campaign, ad group and keyword statistics
  • Tracking performance with Google Analytics

My objectives as your coach are to help you:

Understand and optimize your Google Ads campaigns: Gain a deeper understanding of how Google Ads works, including keyword selection, bidding strategies, ad copywriting, and more. Learn how to analyze and optimize your campaigns for improved performance and ROI.

Address challenges in your Google Ads strategy: Identify the challenges and obstacles you’re currently facing in your Google Ads campaigns, such as low click-through rates, high costs per click, or low conversion rates. Develop strategies to overcome these challenges and improve your campaign performance.

Leverage your strengths and improve your Google Ads proficiency: Build on your existing knowledge and skills in digital marketing, and enhance your proficiency in specific areas of Google Ads that may be challenging. This could include areas like conversion tracking, ad scheduling, or advanced bidding strategies.

Achieve your Google Ads goals and objectives: Set clear, measurable goals for your Google Ads campaigns, such as increasing website traffic, boosting conversion rates, or reducing cost per acquisition. Learn how to effectively track and measure your progress towards these goals, and adjust your strategies as needed to ensure you’re on track to achieve them.


Through my Google Ads Coaching, you’ll receive comprehensive resources and support designed to maximize your success. Here’s what you can expect as part of this personalized service:

Tailored Google Ads Coaching Plan: Receive a personalized coaching plan that’s custom-built to meet your unique needs and objectives. This plan will include detailed steps, strategies, and measurable actions that are specifically designed to enhance your Google Ads performance and drive success.

Success Roadmap: Get a comprehensive roadmap that outlines your journey from your current state to your desired outcome. This roadmap will guide you through the process of implementing and optimizing your Google Ads campaigns, highlighting key milestones and checkpoints along the way.

Performance Benchmarks: Establish clear, relevant benchmarks that align with your business and marketing goals. These benchmarks will serve as your performance yardsticks, enabling you to track your progress, identify areas for improvement, and measure the success of your Google Ads campaigns.

Ongoing Support: Benefit from ongoing support throughout your coaching journey. This includes regular check-ins to assess your progress, address any challenges, and adjust strategies as necessary to ensure continuous improvement and growth in your Google Ads performance.

“I meet with Sheldon on a regularly scheduled basis for coaching. Our company is a fintech saas in the logistics space. Initially, we focused on Google. On day one, Sheldon was able to save us over $1k per month that we were wasting by allowing search ads to put extra budget to GDN. Next, he 10x’d our results from Google.”

Travis Vaught

Demand Gen Manager – Denim

“When Sheldon and I started working together, I literally had no idea how to attract sales or how to generate business leads. I didn’t even know I should have been worrying about it! Since working with Sheldon in 2018 my company grew its gross revenue 100%! And our market reach is incredible!”

June Tavenor

CEO – Catalyst Health Solutions Inc

Are You Ready To Say Hello to More Sales?

To schedule your  “Getting to Know You” consultation, complete the form so we can schedule a meeting via telephone or video conference. Why wait? Learn how my Digital Marketing Coaching can grow your business.

“I had been managing our online media buy for three years and needed outside help as our marketing needs to be expanded. Working with Sheldon was easy. We spoke the same language. I know from direct experience the level of effort and complexity required to develop and execute a clever online campaign. I know I can trust Sheldon to understand my strategy, offer sage advice and connect with me regularly on adjusting the course, making decisions in a smooth-operating partnership.”

Jeff Hulan

Memorial University

Sheldon Payne Digital Marketing Coach
Sheldon Payne
Digital Marketing Consultant

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