Fractional Digital Marketing Consultant

Fractional Digital Marketing Consultant

Keeping up with the ever-changing digital marketing landscape can be tough. You need help developing a comprehensive digital marketing strategy, but you don’t have the budget for a full-time marketing employee. As your Digital Marketing Consultant, I work 1-on-1 with you or your team to help you develop a comprehensive digital marketing strategy that fits your budget. Schedule a call with me today and let’s see how we can take your business to the next level!

Unlock Your Online Growth Potential- Investing in Digital Marketing Coaching

Who Should Get My Digital Marketing Consulting?

If you’re a marketer or business owner who’s finding it tough to get great results from your digital marketing campaigns, you’re not alone. It can be tough to know where to invest your time and money when it comes to marketing, and it’s easy to feel like you’re overspending without seeing any return on your investment.

As a marketing consultant, I can help you take a close look at your digital marketing strategy and pinpoint areas where you can make changes to achieve your business goals. Together, we can create a plan that will help you get the results you want from your marketing campaigns.

My typical consulting client will fall into one of three categories:

The New Business Owner

As a new business owner, you may be looking for ways to expand your customer base through digital marketing. However, it can be challenging to get the results you need without overspending. That’s where I come in. As a digital marketing expert, I can help you develop a comprehensive strategy and optimize your spending to get the outcomes you need to grow your business.

The Business Owner Who’s Looking to Invest/Upgrade their Marketing

You have an existing business and you are looking to grow. You are struggling to plan and execute an effective digital marketing plan that gets results. You don’t have a budget or time to take on this responsibility with all the hats that you wear. You are looking for someone you can trust who will help guide you in this process. I can work with you to develop an understanding of what needs to be done and also help manage those do will execute your plan.

In House Marketing Teams

As an experienced digital marketing consultant, I frequently work with in-house marketing teams to help them develop effective digital marketing campaigns. By collaborating with me, you’ll save time and money while still achieving the results your business needs. I’ll help you develop a comprehensive digital marketing strategy and optimize your campaigns to achieve your business goals.

Meet Your  Consultant – Sheldon Payne

Google Ads Coach - Sheldon Payne

As a Fractional Digital Marketing Consultant, I have been providing Small, Medium and Fortune 100 companies with forward-thinking digital marketing campaigns for over 19 years.

Prior to starting my own digital marketing agency in 2012 Newfound Marketing, I was the Digital Marketing Director for M5 Communications. I have spent time in Montreal and London where I’ve planned and delivered sound Digital Marketing strategies to Fortune 100 clients. This included Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy while working with Zenith Optimedia (Part of Publis Media).

As a marketing consultant, I know that every business is unique and has its own set of challenges. That’s why I offer personalized marketing consulting services to help you achieve your business goals.

How Does My Fractional Digital Marketing Consulting Work?

As a fractional marketing consultant, I will begin by scheduling a Zoom discovery call to assess your current marketing challenges. During the call, I’ll work with you or your team to identify areas that need improvement, and together we’ll create a tailored plan to optimize your marketing performance.

During the call, we’ll cover the following topics:

  1. Understanding Your Business Goals: I’ll work with you to identify your business goals and develop a marketing strategy to achieve them.
  2. Exploring Your Current Marketing Strategy: I’ll analyze your current marketing strategy to identify areas for improvement and develop a plan to optimize your results.
  3. Analyzing Your Target Market: I’ll help you to better understand your target audience, including their demographics, psychographics, and purchasing behaviours, to develop a more effective marketing strategy.
  4. Evaluating Your Competition: I’ll analyze your competition to identify their strengths and weaknesses and develop a plan to gain a competitive advantage.
  5. Identifying Marketing Challenges: I’ll work with you to identify any specific marketing challenges you’re facing, such as lead generation, conversion rates, or brand awareness, and develop a plan to overcome them.
  6. Discussing Budget and Expectations: I’ll work with you to develop a marketing plan that fits within your budget and meets your expectations.

My objectives as your consultant are to help you:

  • Understand and optimize your marketing and communications
  • Understand and address challenges with your marketing plans
  • Build on your strengths and improve on areas of difficulty
  • Achieve your goals and objectives


  • A custom consulting plan with measurable actions and a map for success
  • Benchmarks for business as they relate to your marketing goals and objectives

“When Sheldon and I started working together, I literally had no idea how to attract sales or how to generate business leads. I didn’t even know I should have been worrying about it! Since working with Sheldon in 2018 my company grew its gross revenue 100%! And our market reach is incredible!”

June Tavenor

CEO – Catalyst Health Solutions Inc

Are You Ready To Say Hello to More Sales?

To schedule your  “Getting to Know You” consultation, complete the form so we can schedule a meeting via telephone or video conference. Why wait? Learn how my Fractional Marketing Consulting can grow your business.

“I had been managing our online media buy for three years and needed outside help as our marketing needs to be expanded. Working with Sheldon was easy. We spoke the same language. I know from direct experience the level of effort and complexity required to develop and execute a clever online campaign. I know I can trust Sheldon to understand my strategy, offer sage advice and connect with me regularly on adjusting the course, making decisions in a smooth-operating partnership.”

Jeff Hulan

Memorial University

Sheldon Payne Digital Marketing Coach
Sheldon Payne
Fractional Marketing Consultant

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