Sheldon spoke at our national conference, to a crowded room, and gave an excellent presentation on social media and business topics. He easily answered a wide range of questions, never guessing, and left everyone impressed. Well done.


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Iguide business owners, entrepreneurs, and marketing teams in improving their digital marketing efforts by providing digital marketing coaching and training programs to help their business compete in the new age of digital marketing.

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Here are just some of the coaching and training services I offer:

Facebook Marketing

Instagram Marketing

Twitter Marketing

Facebook Ads

Google Ads

Instagram Ads

Google Analytics

SEO & Digital Marketing Strategy

Content Awareness Marketing


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Regular updates, how-to and work life balance content to help you learn the strategies and tactics to grow your business online

How to Select the Best Social Media Channels for Your Business

March 27th, 2021|Social Media|

This quick guide will help you decide how to select the best social media channels for your business to get the most from your investment. In today’s frantic online world, a social media presence is a necessary tool for every business that wants to remain relevant and continue to grow [...]

Facebook Advertising for Beginners: A Step-by-Step Guide

August 9th, 2020|Facebook Ads|

When used effectively, Facebook Ads can grow your business. Learn how to grow your business with my Facebook advertising for beginner's guide. Facebook Ads was a feature introduced to the platform in 2007. While a lot has changed over the years, the foundational principles have remained the same. Every online [...]

Instagram 101: An Introduction to Instagram

May 22nd, 2020|Instagram|

Just getting started with Instagram? I've have created this Beginners Guide: Introduction to Instagram to help you with everything you will need to make Instagram work for you or your business. What social media entity is owned by Facebook, has 1 Billion monthly users, and is considered to be the [...]

How to Use Digital Marketing in Times of Uncertainty

May 7th, 2020|Digital Marketing|

I've created this guide to help organizations on navigating how to use digital marketing in times of uncertainty to be prepared for a rebound. This is a tough time for business. As during any time of crisis, businesses can’t operate and customers can’t shop the way they normally would. Having [...]

April Hashtags for Social Media Planning 2020

March 9th, 2020|Social Media, Social Media Calendars|

The following are a number of popular April hashtags. They had been put together to make the work of a social media manager easy to fill their social media calendar for your business or your clients. April 1: April fool’s day This day is observed by pulling pranks and jokes [...]

How To Track Google My Business in Google Analytics

February 24th, 2020|Google Analytics|

In this article, you will learn how to track clicks from your Google My Business listing, using Google Analytics and UTM codes. What Is Google My Business? Google has gotten a lot smarter over the years. It used to be that if you searched for something like “dentist” you would [...]

How To Filter Internal Traffic in Google Analytics

September 21st, 2019|Google Analytics|

Are you looking to make better marketing decisions with your Google Analytics? Well, you’ve come to the right place! In this video, I'm going to show you how to filter out internal traffic in Google Analytics so you can make better marketing decisions with your Google Analytics reports.  Why [...]

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